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An Informal History of Advertising
EDITOR'S NOTE: Everybody needs a mentor. I've been blessed with more than one. So if this essay by Leland Rosemond looks and sounds like something I'd write, well, my secret's out. Lee and I worked together on Chrysler at Bozell/NY. He taught me a hell of a lot. About writing. About advertising. About being able to laugh at yourself.

Creativity

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